As I wholeheartedly welcome all of you to our

GREAT "LIFE & VICTORY" FAMILY

I wish to impart some of the valuable lessons I have learned on my long and arduous journey in search of good health. While we may be engaged in a very promising business enterprise thaf offers unlimited potential for wealth and success we must not ever forget that we have a higher, more sublime mission in this venture: we must spread the message of optimum nutrition and good health. We must become instruments that help transform the nutritional habits of the wordl around us. In a sense I expect you to become emancipators who will liberate poeple from the oppressive snackles of nutritional insufficiency and economic deprivation.

Ours is a noble pursuit and we can go about our task with pride in the knowledge thah we can truly make a difference in people's lives. And this is why I have underscored, INTEGRITY as one of the main Road signs to Victory. In all our dealings with people we must maintain the highest level of HONESTY and FAIRNESS at all times. This is true not only with our business acquaintances but with our families and friends as well. INTEGRITY must be a way of live for us.

I warmly and enthusiastically embrace you into our fold, and I urge you to embrace and uphold the principles and ideals of Life & Victory:

Ours is a partnership for success in promoting health and wellness. It is a noble endeavor that we have embarked on and one that we can pursue with vigor and pride, confident in the realization that we have accepted a challenge to help bring about a better world.

With my best wishes.

Joaquín Senderos