Founder's History

...in the search for Better Health,
he found the path to True Wealth.

Joaquín Senderos was an eminently successful businessman and entrepreneur early in life. Armed with a master degree from a very important University, he pursued, and attained, lofty economic and career goals. Yet while at the pinnacle of prosperity and achievement, he felt a debilating void in his life. He had myriad health problems foremost of which was what seemed to be a genetically weak cardiovascular system. At the age of 24 he had suffered his first heart attack. Several others followed over the next few years. His own father died of heart failure while relatively young. He was a frightened young man veritably at death's door.

What good is money if you are sick and frightened by death?

Faced with this question, Joaquín concluded that the true Wealth of humanity

is to be found in Health.

He sought help from the traditional medical establishment and while they sometimes helped ease his pain they could not provide the answers that would give him a healthy life. A methodical man with a passion for challenges, Joaquín embarked on a serious, dedicated study and research effort into the very issue of health and wellness itself, What are the secrets to good health? What enables one individual to live a life of relative good health and happiness while another in the same environment is afflicted with ailments? His long search for answers to these questions led him to an enlightened rediscovery of the wisdom of the ancient sages of China, Greece and Persia who preached and practiced natural, herbal nutrition as the basis for sound and healthy lives.

Joaquín's research was not confined to books. He sought the counsel of learned practitioners and scientists alike. This odyssey led him to the doorsteps of Dr. David Rutolo, PHD. This world renowned biochemist and researcher made an indelible impression on him because Dr. Rutolos's scientific and state-of-the-art laboratory findings validated what Joaquín had learned from the writings of the ancient sages and scholars. He now visualized and interphasing of ancient wisdom with modern science as the cornerstone of his vision for a healthier world. In the months and years that ensued, Joaquín Senderos shaped and refined this vision until one day he ignited the torch thah he knew would light the path for milions towards victory over ailments and to a

life of health, happiness and properity.

Joaquín's search for health led him to try the many fads of the 1980's. While some of these products fulfilled part of his needs they fell short of providing him the goal of health that he sought so ardently. At this time his desire for a healthy life had acquired a new dimension. He now wanted to find the answers to many questions not only for himself but also for mankind. In collaboration with Dr. Rutolo he concluded thah the only recourse was to develop a totally new product thah consisted of all natural ingredients manufactured in the most modern scientific method known to man. They sought to benefit from both the wisdom of the ancients and the discoveries of scientific research. The result of this unique collaboration was the introduction of products that were designed to provide health and well being to people burdened by the stresses of 20th century existence. A key difference between their approach as compared to those that came before them in the '80s is that their new product is totally and completely natural and without artificial flavorings. Their new product also emphasizes the use of anti-oxidants as a key ingredient to a sound biophysical condition. Thus Joaquín Senderos found a new life. He had, through nutrition, triumphed over his ailments. It was a victory for his body and his spirit.

Life and Victory was now a Reality.

Having found the key to Life and Victory Joaquín now wanted to open the doors to good health to millions. In his attemps to preach the message of natural, herbal nutrition, Joaquín discovered that his best selling tool was his own personal experience. Once he is able to relate his story he is able to convert others to try the product. What was involved, he realized, was not just selling but more importantly, converting people to the life of good health thru the best nutrition available.

What lay before him was a mission. And he was prepared to bring his message to the very ends of the earth. Since an individual's own life and experience was a key element in the convertion of others, Joaquín found that the best way to make the product available to people was thru direct personal contact and interaction. He therefore developed a unique network of distributor-partners devoted to his vision of a healthier universe. In the process of preaching this message an winning converts he also found a means through which his distributor-partners achieved fabulous economic succsess as independent entrepreneurs.

In a very true sense Joaquín Senderos has opened the gates to the best of two worlds his organization: he is now able to bring personal health and happiness to millions, and for those dedicated to the mission, a real opportunity to achieve economic independence. Life and Victory's unique marketing and distribution plan has become a well defined road map to both

Health and Wealth.